Your external development partner
For companies with a steady stream of technical work – but not enough to justify an in-house developer. I take care of that work on an ongoing basis: from maintaining your websites to new features to connecting your systems.
One point of contact. No ticket system. No renegotiating every small task.
Too much to do on the side, too little for a full-time hire
Many companies have a marketing department, often an agency, sometimes an IT team – but nobody who builds web technology. As long as everything runs, nobody notices.
Then comes the new project website. The form whose data someone retypes into the CRM. The plugin that broke after an update. The idea of automating a workflow. And every time it's the same routine: find a vendor, brief them, get a quote, align – for a two-day task.
A dedicated developer position rarely pays off for that. Changing vendors doesn't solve the problem either, because each one starts from zero.
That's the gap I fill: a developer who knows your systems and whom you turn to whenever something needs to be built, connected or fixed.
Marketing regularly needs tech work
New pages, features, adjustments – constantly, but not enough for a full-time role.
The agency hits its technical limits
Design and campaigns work, custom development doesn't.
Several websites, no overall view
Every site has its own history, and nobody knows all of them.
Systems don't talk to each other
Data moves by hand between website, CRM and spreadsheets.
What it can include
There is no fixed package. What's included depends on what comes up at your company – usually a mix of these areas. Each of them is a service I offer anyway, just on an ongoing basis instead of one at a time.
Maintaining and running websites
Updates, security, performance and ongoing changes – for one website or for several.
WordPress supportNew pages and project websites
Landing pages, microsites for projects or products, relaunches – in your existing design or newly designed.
WebsitesPlugins and features
Whatever no off-the-shelf plugin covers gets built – fitting your system, not the other way round.
WordPress developmentIntegrations and data flows
Website, CRM, real estate software, shop: data flows automatically instead of being retyped.
Web programmingInternal web tools
Generators, calculators, forms, small admin tools – for workflows that currently run on Word, Excel and copy-paste.
See examplesAI where it pays off
Integrating language models into existing workflows – and saying honestly where a simpler solution is better.
AI integrationWhy ongoing instead of project by project
The work itself is the same. What changes is everything around it.
No negotiation for every task
Not every change needs a quote, an approval and a purchase order. The framework is in place, the work starts.
No briefing from scratch
I know your systems, your workflows and the reasons behind earlier decisions. Where a new vendor needs a meeting, a message is often enough.
Short paths
You talk directly to the person doing the work. No account manager, no forwarding, no game of telephone.
Technology that fits together
When one person knows all the systems, you don't end up with five isolated solutions from five different vendors.
Predictable for both sides
You know whom to call. I can schedule your work properly instead of squeezing it in between other projects.
No lock-in
Code and access stay with you. The partnership lasts because it works – not because you can't leave.
How it usually begins
Nobody has to commit to a partnership on day one.
One concrete project
Almost every partnership starts with a clearly defined task: a plugin, a website, an integration. You get to know my work without committing to anything.
More topics follow
When the first project goes well, the next tasks usually end up with me on their own – because it's easier than onboarding someone new.
A shared framework
At some point it no longer makes sense to negotiate each task separately. What the framework looks like, we decide together – based on what actually comes up at your company.
One contact for web technology
Whenever something needs to be built, connected or fixed, it's clear who does it.
What this looks like at HIH Group
In early 2026, the HIH Group, one of Germany's largest real estate investment managers, came to me with a single task: real estate exposés should no longer be built by hand in a layout program, but generated automatically from the maintained property data.
That became the exposé generator. And one thing led to another: today I look after their entire web presence – six websites, new project websites, further features and integrations.
That's exactly the pattern this page describes: one concrete project at the start, one fixed point of contact at the end.
Since early 2026
From the first plugin to looking after the entire web presence.
6 websites + project websites
Maintenance, updates and new pages from one source.
Plugins and integrations
Custom features and data connections where standard isn't enough.
Company size is no reason to hire an agency
A common assumption: larger companies need an agency, a single developer is only for small businesses. What matters, though, is not the size of the company but the kind of work.
An agency makes sense when many disciplines have to run at the same time – campaign, design, content and development in parallel, with several people per topic.
Ongoing web development is different: a steady stream of individual tasks on systems you need to know. Here continuity matters more than team size – and one person who stays provides that better than a team with changing contacts.
The HIH Group, one of Germany's largest real estate investment managers, has its entire web presence supported exactly this way.
Corporate experience
Six websites, project websites, plugins and integrations for the HIH Group.
Always the same person
No team rotation, no handovers, no onboarding someone new.
No overhead
You pay for development, not for project management and account management.
When it fits – and when it doesn't
If …
- work around websites, shops, plugins or web tools comes up regularly
- you have no in-house web development, or it's at capacity
- you want a fixed point of contact instead of changing vendors
- decisions are made quickly enough that things actually get done
If …
- you need a team of several developers working in parallel
- you need round-the-clock on-call support with guaranteed response times
- it's about native apps, desktop software or IT infrastructure
- you're looking for the lowest hourly rate
HafenPixel is one person, not an agency team. That's why the paths are so short – and it's also the limit of what I can sensibly take on. So I only take on a few ongoing partnerships at a time.
Frequently asked questions
Yes, when it comes to ongoing web development. What matters is not company size but whether many disciplines have to run at the same time. For a steady stream of development tasks, continuity matters more than team size. The HIH Group, one of Germany's largest real estate investment managers, has its entire web presence supported this way. An agency is the better fit when several developers need to work in parallel or round-the-clock support is required.
Not to start with. Most partnerships begin with a single, clearly defined project. Whether and when a fixed framework makes sense follows from there – and what it looks like, we then decide together.
That depends on what comes up at your company. There is deliberately no standard package, because needs differ too much from company to company. Larger projects get their own quote up front; for ongoing work we agree on a framework that matches your actual volume. You'll find guide prices for individual services on the respective pages, for example under WordPress development.
A fair question. Code and access stay with you, not with me, and I build things so that other developers can pick them up. I announce planned absences well in advance so nothing important falls into that period.
Yes, that's actually a common setup. The agency handles design and campaigns, I handle the technical implementation behind them. We coordinate directly, so you don't have to act as the go-between.
No. The focus is WordPress and Shopify, plus custom web applications and integrations. Native apps, desktop software and IT infrastructure aren't part of it – there are people who do that better.
Yes. Ongoing collaboration happens mostly by email, phone and video anyway. On-site meetings are easy in and around Hamburg, further travel by arrangement.
What's piling up at your company?
Tell me which technical topics are on your list. In a free intro call we'll see whether working together makes sense – and what a sensible first step would be.
Book an intro call